A culture where Safety is Non-NegotiableTM is crucial for our organization because it ensures the well-being of our team members, fosters trust, and enhances productivity. When safety is prioritized, team members feel valued and protected, which boosts morale and reduces the risk of accidents and injuries. A safe work environment also encourages open communication and collaboration, as we are more likely to report hazards and share ideas for improvement. Moreover, a strong safety culture can lead to better compliance with regulations and standards, ultimately protecting our company from legal and financial repercussions. When We Live as if Safety is Non-NegotiableTM, we demonstrate our dedication to the health and success of our team, which in turn drives our overall growth and success.